Nine Proven Ways to Increase Your Page RPM by 50%
Nine Proven Ways to Increase Your Page RPM by 50%
Take page RPM or CPM or CPC, which is a nightmare for all publishers. Whether they go up suddenly, stagnate for a while, or fall to the ground, it affects your income. At the end of the day, you will be pursuing reasons to find out the cause of the dishonor. In particular, middle-market publishers, when it comes to PPM, find it almost impossible to get a steady, growing number of increasing numbers.
This is a fact. We have dealt with publishers who have faced the same issue multiple times and helped them get rid of it forever. In this article, we will show you how you can enhance your PPPPM and also show you how to maintain it at its best value.
Let's start with the basics.
Page RPM
RPM stands for "Mill Per Revenue" (Thousands in Milli to Latin). Therefore, PageRPM is an estimated product that you can get to your readers by presenting them with thousands of ad impressions (page views). This is calculated by dividing your estimated earnings by the number of page views you receive, then multiplying by 1000.
Page RPM = (expected revenue / number of page views) * 1000
For example, if you earned $ 10 from 500 page views, your page would be RPM ($ 10/500) * 1000 or equal to 20. In other words, if you could visit 1000 pages, you would earn about US $ 20-20.
Note: Google uses the terms negotiated with ECPM. Both RPMs or eCPMs are essentially the same. Here's a primer on RPM Vs CPM.
Easy, okay? However, it is not as easy as getting an RPM of $ 20 and continually increasing it over time. Conversely, you cannot run your website successfully with a single product.
This is good news You can significantly increase your PPPPM through ads without overwhelming your readers.
Factors Affecting Your Page RPM
Before diving into page RPM optimization strategies, you need to understand the factors that affect estimation metrics.
Two factors primarily affect your PPPR.
CTR - CTR means "clickthrough rate". In general, advertisers measure CTR so that they can receive the number of clicks from an ad for X impressions. So, if your website has received 5-5 clicks for 100 impressions, your CTR is 5%. The higher the CTR, the higher the page RPM.
CPC - CPC means cost per click. It states how much an advertiser is willing to pay you for a click. This varies based on the content of the ad, context and niche content.
As a publisher, you must ensure that you maximize both CTR and CPC. How to do it
- Perhaps one of the boring tips you have heard - publish quality content. Quality content is what sets and maintains a target.
- Find the right ad space. Why? Making sure you place ads in the right place will increase your visibility, CTR and CPC.
- Make sure the ads are highly relevant and good for readers. If you're using an advertising network, test the quality of their goals and improve them.
How to increase your PPPPM?
1. Use the correct format
2. Enable the right ad size
3. Improve the user experience
the. Attract the right audience
5. Upgrade to Google Ad Manager
6. Bid the header
7. Try updating the ad
8. Increase in organic traffic
9. Improve advice suggestions.
Therefore, increasing CPC and CTR will definitely improve your PPPRM. But, you couldn't do it all. You can also use other methods to take your RPM to the next level.
1. Use the correct format
AdSense does not offer display ads only. They offer a variety of ad formats, including video ads, expandable ads, and text ads. You need to experiment with formats and then decide on the right ones. However, there is no guarantee that you will earn more if you replace display ads with video ads, but when you try a mix of formats, you may find a sweet spot.
2. Enable the right ad size
Not all ad units will get you the best ECPM. In fact, Google recommends using public ad units to use larger ad units to experience higher CPMs and better PPPR. For example, advertising units such as Medium Rectangle (300 × 250), Large Rectangle (336 × 280), and Leader Board (728 × 90) have been proven to produce maximum results for both publishers and advertisers.
Here are the best performing mobile ad sizes and formats.
3. Improve the user experience
If you follow our blog, we've shown you many times how to maximize user experience while maximizing revenue. The goal should be to provide a clear and acceptable ad content, and to experiment with finding the right number of ads. However, start with something and try to stay that way. Because we know that increasing the number will not significantly increase the page RPM.
the. Attract the right ones
Agreed, we said that improving traffic is not necessary for traffic. But, attracting relevant visitors is more important than other factors. Also, how do you measure without increasing your visitors? The idea is to focus on the right audience, rather than getting a ton of unnecessary conflicts. The added benefit of attracting just the right audience is that your ECPM will be at the best possible price.
5. Upgrade to Google Ad Manager
If you think you've done all you can possibly do and have good traffic (at least 200,000 page views), we suggest Google Sign up for DFP (now known as "Google Aid Manager"). Why, you ask?
Google Ad Manager is an ad server that allows you to run direct campaigns alongside ad networks (Google AdSense says). If your sales team has direct deals, you can provide direct advertising first and then fill the remaining ad slots with the help of an ad network.
Even if you do not have direct deals, you can partner with multiple ad networks to cover ad impressions using Google DFP. We say that if Google Adsense can't find the right ad, the request is sent to another ad network, thus ensuring a 100% fill rate. A complete guide to help you get started.
6. Bid the header
As we just said, DFP will help you achieve a 100% fill rate. But, it is still defective in many ways. First, it sends a request from one ad network to another. This is known as the waterfall technique. The method reduces ECPM and increases page load time. Therefore, the header bid was created. Header bidding allows you to simultaneously call multiple demand partners, thus ensuring faster competition and higher ECPMs.
However, to get the best results from header bidding, you need to visit at least one million pages every month. We know you're curious about header bidding, so here's everything you need to know.
7. Try updating the ad
You heard us, all right. Instead of increasing the number of ad units, you can implement ad updates. But you can't refresh AdSense ads (Google prevents publishers from refreshing AdSense ads). And, that's the whole point. You can partner with multiple ad networks and then, implement ad updates without any issues. Whenever AdSense fails to serve an ad, you can allow other ad networks to bid and win the ad impression. These ads can really be refreshed.
8. Increase in organic traffic
Organic visitors stay longer and you scroll all over the page if you have the right content in the right place. In addition, Google has more information about the visitor if they land on your site through a Google search. As a result, advertisers (bidding through Google ads) will bid more effectively for visitors to understand and win an impression.
9. Improve advice suggestions
Most publishers, we've worked with to ignore the impact of the content on their advertising revenue. Your users will be more likely to read more when you tell them that you have what they are looking for. For example, say that a user navigates to a page through Google search, and then, reads your content thoroughly. As a next step, you can recommend highly relevant advice to your users that will persuade them to click and then, visit another page.
The higher the page views, the better the RPM.
Your next step
We have listed only the best techniques that are proven to improve your PPPRM. Whether you use AdSense or any other advertising network, you can follow them all to experience high ECPMs (except for the last two, they require minimal traffic). And, it takes time to see the results. Therefore, the best way is to experiment, measure, and then make the right decisions for yourself. As always, keep user experience and page load time in mind when adjusting your advertising strategy.
Take page RPM or CPM or CPC, which is a nightmare for all publishers. Whether they go up suddenly, stagnate for a while, or fall to the ground, it affects your income. At the end of the day, you will be pursuing reasons to find out the cause of the dishonor. In particular, middle-market publishers, when it comes to PPM, find it almost impossible to get a steady, growing number of increasing numbers.
This is a fact. We have dealt with publishers who have faced the same issue multiple times and helped them get rid of it forever. In this article, we will show you how you can enhance your PPPPM and also show you how to maintain it at its best value.
Let's start with the basics.
Page RPM
RPM stands for "Mill Per Revenue" (Thousands in Milli to Latin). Therefore, PageRPM is an estimated product that you can get to your readers by presenting them with thousands of ad impressions (page views). This is calculated by dividing your estimated earnings by the number of page views you receive, then multiplying by 1000.
Page RPM = (expected revenue / number of page views) * 1000
For example, if you earned $ 10 from 500 page views, your page would be RPM ($ 10/500) * 1000 or equal to 20. In other words, if you could visit 1000 pages, you would earn about US $ 20-20.
Note: Google uses the terms negotiated with ECPM. Both RPMs or eCPMs are essentially the same. Here's a primer on RPM Vs CPM.
Easy, okay? However, it is not as easy as getting an RPM of $ 20 and continually increasing it over time. Conversely, you cannot run your website successfully with a single product.
This is good news You can significantly increase your PPPPM through ads without overwhelming your readers.
Factors Affecting Your Page RPM
Before diving into page RPM optimization strategies, you need to understand the factors that affect estimation metrics.
Two factors primarily affect your PPPR.
CTR - CTR means "clickthrough rate". In general, advertisers measure CTR so that they can receive the number of clicks from an ad for X impressions. So, if your website has received 5-5 clicks for 100 impressions, your CTR is 5%. The higher the CTR, the higher the page RPM.
CPC - CPC means cost per click. It states how much an advertiser is willing to pay you for a click. This varies based on the content of the ad, context and niche content.
As a publisher, you must ensure that you maximize both CTR and CPC. How to do it
- Perhaps one of the boring tips you have heard - publish quality content. Quality content is what sets and maintains a target.
- Find the right ad space. Why? Making sure you place ads in the right place will increase your visibility, CTR and CPC.
- Make sure the ads are highly relevant and good for readers. If you're using an advertising network, test the quality of their goals and improve them.
How to increase your PPPPM?
1. Use the correct format
2. Enable the right ad size
3. Improve the user experience
the. Attract the right audience
5. Upgrade to Google Ad Manager
6. Bid the header
7. Try updating the ad
8. Increase in organic traffic
9. Improve advice suggestions.
Therefore, increasing CPC and CTR will definitely improve your PPPRM. But, you couldn't do it all. You can also use other methods to take your RPM to the next level.
1. Use the correct format
AdSense does not offer display ads only. They offer a variety of ad formats, including video ads, expandable ads, and text ads. You need to experiment with formats and then decide on the right ones. However, there is no guarantee that you will earn more if you replace display ads with video ads, but when you try a mix of formats, you may find a sweet spot.
2. Enable the right ad size
Not all ad units will get you the best ECPM. In fact, Google recommends using public ad units to use larger ad units to experience higher CPMs and better PPPR. For example, advertising units such as Medium Rectangle (300 × 250), Large Rectangle (336 × 280), and Leader Board (728 × 90) have been proven to produce maximum results for both publishers and advertisers.
Here are the best performing mobile ad sizes and formats.
3. Improve the user experience
If you follow our blog, we've shown you many times how to maximize user experience while maximizing revenue. The goal should be to provide a clear and acceptable ad content, and to experiment with finding the right number of ads. However, start with something and try to stay that way. Because we know that increasing the number will not significantly increase the page RPM.
the. Attract the right ones
Agreed, we said that improving traffic is not necessary for traffic. But, attracting relevant visitors is more important than other factors. Also, how do you measure without increasing your visitors? The idea is to focus on the right audience, rather than getting a ton of unnecessary conflicts. The added benefit of attracting just the right audience is that your ECPM will be at the best possible price.
5. Upgrade to Google Ad Manager
If you think you've done all you can possibly do and have good traffic (at least 200,000 page views), we suggest Google Sign up for DFP (now known as "Google Aid Manager"). Why, you ask?
Google Ad Manager is an ad server that allows you to run direct campaigns alongside ad networks (Google AdSense says). If your sales team has direct deals, you can provide direct advertising first and then fill the remaining ad slots with the help of an ad network.
Even if you do not have direct deals, you can partner with multiple ad networks to cover ad impressions using Google DFP. We say that if Google Adsense can't find the right ad, the request is sent to another ad network, thus ensuring a 100% fill rate. A complete guide to help you get started.
6. Bid the header
As we just said, DFP will help you achieve a 100% fill rate. But, it is still defective in many ways. First, it sends a request from one ad network to another. This is known as the waterfall technique. The method reduces ECPM and increases page load time. Therefore, the header bid was created. Header bidding allows you to simultaneously call multiple demand partners, thus ensuring faster competition and higher ECPMs.
However, to get the best results from header bidding, you need to visit at least one million pages every month. We know you're curious about header bidding, so here's everything you need to know.
7. Try updating the ad
You heard us, all right. Instead of increasing the number of ad units, you can implement ad updates. But you can't refresh AdSense ads (Google prevents publishers from refreshing AdSense ads). And, that's the whole point. You can partner with multiple ad networks and then, implement ad updates without any issues. Whenever AdSense fails to serve an ad, you can allow other ad networks to bid and win the ad impression. These ads can really be refreshed.
8. Increase in organic traffic
Organic visitors stay longer and you scroll all over the page if you have the right content in the right place. In addition, Google has more information about the visitor if they land on your site through a Google search. As a result, advertisers (bidding through Google ads) will bid more effectively for visitors to understand and win an impression.
9. Improve advice suggestions
Most publishers, we've worked with to ignore the impact of the content on their advertising revenue. Your users will be more likely to read more when you tell them that you have what they are looking for. For example, say that a user navigates to a page through Google search, and then, reads your content thoroughly. As a next step, you can recommend highly relevant advice to your users that will persuade them to click and then, visit another page.
The higher the page views, the better the RPM.
Your next step
We have listed only the best techniques that are proven to improve your PPPRM. Whether you use AdSense or any other advertising network, you can follow them all to experience high ECPMs (except for the last two, they require minimal traffic). And, it takes time to see the results. Therefore, the best way is to experiment, measure, and then make the right decisions for yourself. As always, keep user experience and page load time in mind when adjusting your advertising strategy.
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