10 techniques for successful article writing / blogging

10 techniques for successful article writing / blogging

What should it look like for writing good quality articles? How to write SEO articles? Questions like this I believe that there are probably many people wondering ..

It is well known that If you want to be successful in the matter of  Content Marketing  (including SEO ) whether or not you like it You need to learn the story of " a Blog " (blog) because  bloggers  ( the Blogging ) /  article writing.  It is considered one of the important channels in the field of  Digital Marketing.

Especially if you want to establish yourself, create a brand, build a business or market online. Blog knowledge about  article writing  It is a very necessary foundation that SEO people or new online marketers often don't understand the value and benefits of having a blog that can help with SEO and help with online businesses.

Benefits of article writing / blogging
Blogging is widely used in the online world. With different objectives.
• Some people use Blog to write stories about personal life.
• Some people use Blog to share experiences, knowledge or stories that interest them.
• Some people use Blog to help rank on Google (help SEO)
• Some people use Blog to promote their recommendations. Products or services.
• Some people use Blog to make money online.

Blog is very important. But to create a blog or write a blog to be successful Not easy to do together. That was achieved Initially, " Someone reads " and then comes up with the results you set your goals on, for example
- causing people to follow us
- to get people to know our brand or to know us
- to make people trust us or give attention Trust Us
- Make people call us to ask questions or order our products / services.

Key concepts for professional bloggers
Let me give you an example of Nat's blog. www.nuttaputch.com  (Considered as another person who is my idol).
Nat introduced 5 successful blogs, which are the foundation for
The person who is thinking to be a blogger or someone who wants to use article writing Come to help in the matter of Content Marketing

1. Be Focus
2. Be Continuous and Consistently
3. Must Love and Honor What to Do
4. Don't Stop Thinking, Don't Stop to Learn
5. Plan Long-Term and Optimize Always

10 ways to write articles / blogs for maximum effectiveness
For this article, I would like to suggest ways to help make your Blog effective. In-depth design for more details For you to become a quality blogger in the eyes of readers, including the  principles of writing good articles  and  writing articles that are SEO friendly.

# 1 - Define the purpose or purpose of blogging (Blog Purpose)
+ Why are you writing a blog?
+ What is the purpose or purpose ? + What is the
concept of the blog?
+ The article you intend to present. Intend to write for what?

These questions are considered the beginning. That many people overlook And many blogs (Including most writing articles) that was written Purposefully built Which if we don't know why we write a blog ... it's hard to make us successful (the goal is to hit But what will you tackle? When you don't have a goal ?? )

Setting goals or objectives beforehand Is to give you the main goal or goal for setting direction and finding guidelines to work more clearly.  For example, 3 main goals of blogging Which is popular like

Blog For Money  : You create a blog, publish interesting content, have Traffic, read it, then earn money from Adsense or Affiliate Marketing or add Banner, advertisement or other channels. Here are Popular target among People who want to make money online

In this case, an example of the guideline is:  Focusing on relevant content that is consistent with the keywords that will make you money.

Blog For Lead  : Whether selling products or services (both Online and Offline), using a Blog is a way to promote. One of the most effective internet methods Because you are able to communicate with a group of readers by offering products / services Via article writing In order to convince them to become customers Or for him to have an initial interest To the utmost, contact us to ask for further discussions.

In this case, an example of the guideline is:  Focusing on providing complete information Including various recommendations To convince readers to trust And decide us

Blog For Traffic  : If you ask online marketing experts or SEO experts about how to increase website traffic One answer that you will definitely receive is "Create a Blog" or "Use Content Marketing". Writing blogs to increase Traffic is also expanding Brand Awareness, allowing people to know us even more.

In this case, the guideline is:  Paying attention to continuous updates And know how to choose a presentation subject that thinks people will pay attention Or being a trend Or popular (Trending Topics)

# 2 - Find information before writing (Research)
To write an article to have the quality that Need time If wanting to make it easier Before writing You should do research first. This is very important. ( Personally, for me, this is the key to finding information. )

When you have the subject to write Search Google using similar search terms to
- gather additional information, find ideas to expand on our writings
- see other people how they write On the topic that we are going to write
- see other articles that rank first on Google
- for analysis What kind of post name How does Google write like?

Don't forget to search for more information. In order to develop article writing Writing our blog better

# 3 - Post Title Smarter (Post Title)
Once you have the ideas to write The next important thing is Naming a post (Naming article) ...
which is usually There are 2 important functions of Post Title:
1. For people to see Feeling interesting, wanting to click to read.
2. To be friendly to SEO.
Therefore, in naming the blog post We should rely on this principle concurrently.

Let me give a simple example. Let's say that this article is all together.

General Keyword = Blogging, Article Writing
Long Tail Keyword = Techniques + Blogging / Article Writing + Good
Semantic Keyword = Techniques + Blogging / Article Writing + Successful
Post Title = 10 Techniques for Writing Articles / Successful blogging

Name this People want to click to read. Feeling interesting as well as SEO-Friendly. Suitable for SEO because there is a Keyword in the post title ... As for Post Naming Ideas, it may be easy to find ideas from Related Keyword on Google (in the section of Predictive Search)

 Or give more examples

main keyword = Restaurant Review
Longtail keyword = Review Delicious Restaurant
Longtail keyword = Review Cheap Restaurant
Longtail Keyword = Review Famous Restaurant
Longtail Keyword = Review Delicious Bangkok Restaurant
Longtail Keyword = Review Delicious Restaurant Silom
Long + Semantic Keyword = Review, Delicious food, Silom
long + semantic keyword = Recommended restaurants, menus, Silom
long + semantic keyword = Review, Silom long Japanese restaurant
+ semantic keyword = Review, Vietnamese restaurant in Bangkok

focus keyword or main keyword, or even seed seed depending on the long tail and semantic. Actually, it is similar. Especially giving too many examples or using too many technical terms Maybe even more confusing To conclude, it's simple. We must be clever in words. That will be taken as a Keyword based on the keywords that people are most likely to use to find keywords (using Keyword Planner to see the Volumn) which we will use That matches the content of our article Take it as the Post Title name

Important note  : In the naming section of this post Considered very necessary, especially for those who hope to write for SEO too. In addition to basic keyword analysis (using ►  Google Keyword Planner ) to find the volume of search volume. If you have researched the data in item 2 and analyzed competitor before It will help you to make a plan for modifying Post Title, including Keyword ... by trying to avoid To compete with Authority sites (large websites, large numbers) that turn to Long Tail Keyword or Semantic Keyword instead of stronger competitor websites

# 4 - Define the outline of the post (Post Outline)
Once the name has been posted Next steps to help make your writing easier And helps reduce writing time, that is, defining structure Here means " the choice of whether In the article that we will write What topics will be included? "As if the article was subdivided into sections. For that article Aside from causing us to save time in writing Also helps to make it easier to read as well

For example, in writing this article, I put the Post Outline, namely
- Benefits
- Key concepts
- Methods (subdivide 10 subtopics)
- Summary

# 5 - Know Writing Introduction (Post Intro)
"Beginning with over half the victory" - this statement really works with writing an introduction for the blog post.

Introduction for writing good blogs It should be about 2-3 lines in length, explaining a brief overview of the content of the article  while including a message that invites readers to feel compelling and inviting. Of course,  don't forget to Add keywords to the Post Intro as well.  If you wish to be SEO friendly (for example, look back at the top ^ _ ^)

# 6 - Article size Better than short (Post Length)
If we mention only writing articles for Blog when looking at the statistics of many sources, including blogs that provide knowledge of foreign SEO. Including experience from analyzing personal SERPs results confirmed that Long articles Tend to be ranked on Google better than short articles  However Doesn't mean Every long article will rank well or short article will not have a chance to be ranked at all.

More important The size of the article is the value of the content. That is useful to the reader It is consistent with the search terms. How much

# 7 - Learn the basic rules of Onpage SEO.
SEO is considered a delicate and complex subject, but when talking about  SEO and article writing  You do not need to be an expert in all areas of SEO. But what you need to learn is  the basic concept of Onpage customization or article customization. To be SEO friendly

Onpage SEO, in terms of content,  it's not much. Just some rules that you have to apply to your article. To help send a good signal to Google to better understand our article The main features are as follows

• Title names adjusted to less than 60 characters and must include keywords.
• Write descriptions to be read between 150-160 characters and should include keywords.
• Use ALT tags for images in the article to tell. Google lets you know what the image is about.
• Using H1 for post titles. (Normally, post names are already set to H1 automatically.)
• Using H2, H3, H4 tags for subtopics, if there is a keyword, it will be better. (See as appropriate)
• Naming URLs. If you have keywords in it, it's better. (See as appropriate)
• Make the page load quickly. Anything that is not needed is cut off, such as scripts, including image file size.
• Creating Internal Links intelligently to link new and old articles on the blog.
• Making the webpage structure friendly to both User and Bot.
• Making the webpage support for mobile viewing

(This Onpage SEO will be discussed in detail in the future)

# 8 - Decorate articles to read
When named interesting posts And write good articles Done. The next step that needs to be done
is  to make the face of the post look beautiful and easy to read,  whether

• Newline and paragraph layout (4 lines per paragraph are pretty)
• Use Bullet to make it easier to read and look attractive
• Adjusting the size and color of the characters Both in the subtopics And the content itself.
• Using bold-italics. To emphasize the text
• Selecting the right font style
• Adding more colorful and lively illustrations
• Adding external links that are relevant to the content And is useful to readers



# 9 - Know, promote, publish articles for people to see
Blogging Even if you write an article With any type of good content It will not succeed at all.
If no one sees No one knows And without the reader ...  Do not see promotion as an option, but consider
it part of (Very important too) of blogging  or Content Marketing.

Nowadays, Social Media makes it easier for us to promote.
Things to do after you publish an article on your blog, such as

• Share posts on Facebook Page
• Share posts on Facebook Profile (your personal Facebook page )
• Share posts on Twitter, Instagram, Pinterest or Line
• Share Facebook Group posts related to your content
• Using Email List Send as a Newsletter for people who follow your blog.
• Promote posts via Comment on other websites or Facebook Pages
(choose with similar content. As appropriate and timely)
• Promote posts via various webboards related to the content Or that should make people see
• Importing articles to submit with quality PR Site
• (For budgeted people) Advertise with Facebook Ads or Twitter Ads • (For budgeted
people) Advertise with Google Adwords

At this point, most SEOs call it " Backlinks Building ", which I consider to be part of the promotion.

# 10 - Write new articles continuously and consistently
Whether readers, Search Engine or Social Media are all looking for new content all the time. Therefore, we are always updating fresh articles that are unique and consistent with Purpose or goal or concept of the blog Can naturally help to increase the blog's traffic and is the key That will make you successful as a blogger in the long run.

Conclusion
In Digital Marketing, content creation comes in many different ways, but  blogging using blogging  skills Writing articles  is one of the main processes. If you are able to create content / quality articles as well Inevitably is an important part of achieving success as is intended Whether as a blogger, Web Master / Admin, SEO Specialist, Internet Marketer, Content Creator, Copy Writer and especially Online Business Owner ...

This article should help you understand  the creation of Content  /  Blog Writing  /  Article Writing  with a clearer and more quality picture. And I hope that you will try to use it to further create your own work Come out with the statement " Content is King "

1 - Define the purpose or purpose of blogging (Blog Purpose)
2 - Find information before writing (Research)
3 - Post the title brilliance (Post Title)
4 - Define the layout of the post (Post Outline)
5 - Know Writing Introduction (Post Intro)
6 - Size of the article Long, Better (Post Length)
7 - Learn the basic rules of Onpage SEO
8 - Decorate articles to be read
9 - Promote and publish articles for people to see
10 - Write new articles continuously and consistently